The music video for The 1975's song 'Girls' has a tonne of examples of the typical music promo conventions. I am going look at these examples, screenshot them and write about how and why they have been used and work well to make this music video successful.
Editing:
The first scene we see has had a black and white effect added onto it. Black and white (or monochrome) is a typical convention of editing, used in a lot of music promos. The band members have also used humour to create immediate interest, stating the video feels too pop with all the bright colours used; saying it should be in black and white. However, when the music starts it has switched to colour being the opposite of what was suggested. This intrigues people making them want to watch the whole video to see how to plays out.
Editing:
Editing:
Cutting to the beat has been used efficiently, alternating between two different close up shots of guitars that play along with the music. The clip switches when a drum beat is hit to make the scene visually appealing and flow more than what it would if it changed out of time (more frustrating).
Camera:
A close up shot of the guitars have been used as an effective way to cut to the beat but also to add realism to the promo.By doing this it makes the music seem like it is being played live right in front of you and so involves the viewers more. This should result in an increase in views and re-watches.
Camera work:
A close up of the lead singer has been used, lip syncing the lyrics whilst looking into the camera with like he is singing to the viewers. This also creates realism like he is singing live in front of you and builds a relationship between the artist and the viewers.
This also follows Andrew Goodwin's theory that there should be many close up of the artists face to promote an image and style to the audience and viewers at home watching.
Camera:
We can see in this scene a generic mid shot of the band performing their instruments, facing directly towards the camera. Similar clips to this specific one are used multiple times though out this music video and it is effective in creating a relationship with the viewers by giving the illusion of performing live in front of them.
Camera and MES:
Voyeurism has been used throughout the 1975's music video for girls; a perfect example of Andrew Goodwin's theory. This and multiple clips through out this music promo use the 'male gaze' dressing women in a lack of clothes to sexualize them for men.
Camera:
A close up shot of the guitars have been used as an effective way to cut to the beat but also to add realism to the promo.By doing this it makes the music seem like it is being played live right in front of you and so involves the viewers more. This should result in an increase in views and re-watches.
A close up of the lead singer has been used, lip syncing the lyrics whilst looking into the camera with like he is singing to the viewers. This also creates realism like he is singing live in front of you and builds a relationship between the artist and the viewers.
This also follows Andrew Goodwin's theory that there should be many close up of the artists face to promote an image and style to the audience and viewers at home watching.
We can see in this scene a generic mid shot of the band performing their instruments, facing directly towards the camera. Similar clips to this specific one are used multiple times though out this music video and it is effective in creating a relationship with the viewers by giving the illusion of performing live in front of them.
Voyeurism has been used throughout the 1975's music video for girls; a perfect example of Andrew Goodwin's theory. This and multiple clips through out this music promo use the 'male gaze' dressing women in a lack of clothes to sexualize them for men.
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